ABOUT

Sarah is a seasoned marketing and communications professional with more than 20 years of experience. A creative, results-oriented, and thoughtful collaborator, she has generated awareness and increased sales for wine and spirits brands, destinations, regional associations, and non-profit/not-for-profit organizations.

Sarah’s deep experience includes both in-house and agency roles. She has managed projects as diverse as public relations and community relations for Visit Napa Valley, Napa County’s official destination marketing organization; marketing for the Napa Valley Vine Trail Coalition; corporate communication and digital campaign management for Campari America portfolio; communications strategy and public relations for the under-the-radar, disruptive Redwood Empire American Whiskey; and media relations for Tio Pepe, Spain’s #1 Fino Sherry.